CLIENT: Grupo Popular /
Servicios Digitales Popular
PROJECT: AZUL
STRATEGY: Innovation
We designed & implemented an identity system for an innovative platform in merchant services which reflects the level of leadership, reliability & dedication that Popular has towards its customers, reinforcing its strong position as the leading & most trusted Dominican financial institution.
- Strategy
- Architecture
- Naming System
- Signature System
- Identity System
- Packaging System
- Communications
- Guidelines System
