CLIENT: Grupo Popular /
Servicios Digitales Popular
PROJECT: AZUL
STRATEGY: Innovation

We designed & implemented an identity system for an innovative platform in merchant services which reflects the level of leadership, reliability & dedication that Popular has towards its customers, reinforcing its strong position as the leading & most trusted Dominican financial institution.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging System
• Communications
• Guidelines System