CLIENT: Industrias Banilejas
PROJECT: Monte Perelló Estate
STRATEGY: Artisanal
As a new offering within the Induban portfolio, Monte Perelló Estate is designed to express a Café Artisanal celebration & exceptional epicurean experience.
The overall design system captures its unique origin & flavor characteristics. Naturally sun-dried, this limited edition varietal is composed of two exquisite beans: the prized Arábica & bold Conilón.
The color scheme & graphic fluidity express hints of honey & malt against a background of vanilla & caramel, all of which create an extraordinarily smooth, full-bodied coffee that is surprisingly robust & energizing. ¡Celebra el sabor del sol!
- Strategy
- Signature System
- Identity System
- Packaging System
- Merchandising
