CLIENT: United States Postal Service
PROJECT: USPS
STRATEGY: Revolution

Through a multi-stage identity strategy, we designed a dynamic, far-reaching branding revolution that modernized all touch points. Each identity advanced the organization, elevated performance, increased stature & solidified global leadership.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging Systems
• Product Development
• Literature Systems
• Signage Systems
• Fleet Systems
• Uniform Systems
• Environmental Design
• Communications
• Guideline Systems
• Merchandising