CLIENT: United States Postal Service
PROJECT: USPS
STRATEGY: Revolution
Through a multi-stage identity strategy, we designed a dynamic, far-reaching branding revolution that modernized all touch points. Each identity advanced the organization, elevated performance, increased stature & solidified global leadership.
- Strategy
- Architecture
- Naming System
- Signature System
- Identity System
- Packaging Systems
- Product Development
- Literature Systems
- Signage Systems
- Fleet Systems
- Uniform Systems
- Environmental Design
- Communications
- Guideline Systems
- Merchandising
