CLIENT: Grupo Popular
PROJECT: Banco Popular
STRATEGY: Transformation
We designed & implemented a highly comprehensive identity system that respects the level of leadership, reliability & dedication that Popular has towards its customers, reinforcing its strong position as the most trusted Dominican financial institution.
- Strategy
- Architecture
- Naming System
- Signature System
- Identity System
- Packaging Systems
- Literature Systems
- Signage Systems
- Uniform System
- Environmental Design
- Communications
- Guideline Systems
- Merchandising
