CLIENT: Grupo Popular
PROJECT: Banco Popular
STRATEGY: Transformation

We designed & implemented a highly comprehensive identity system that respects the level of leadership, reliability & dedication that Popular has towards its customers, reinforcing its strong position as the most trusted Dominican financial institution.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging Systems
• Literature Systems
• Signage Systems
• Uniform System
• Environmental Design
• Communications
• Guideline Systems
• Merchandising