CLIENT: Toys“R”Us
PROJECT: FAO Schwarz
STRATEGY: Transformation
To restore this legendary toy company's magic, we designed an iconic "Wit" symbol, signature style & systems to communicate the brand's luxury positioning, treasured history, joyful zing & universal appeal.
- Strategy
- Architecture
- Naming Systems
- Signature Systems
- Identity Systems
- Packaging System
- Structure System
- Product Development
- Signage System
- Environmental Design
- Communications
- Guideline Systems
- Merchandising
