CLIENT: Colgate - Palmolive
PROJECT: Colgate Oral Care
STRATEGY: Globalization

With the strategic redesign of the Colgate signature, global portfolio architecture & style communication, we reconfirmed Colgate's ownership of red, dramatically improved shelf navigation & benefit communication, raised price value perceptions & reconfirmed Colgate Oral Care's global superiority.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging System
• Guideline Systems