CLIENT: Banfi Vintners
PROJECT: Concha y Toro
STRATEGY: Transformation

By unifying this extensive portfolio under a Concha y Toro master brand & bringing a sense of authenticity & exquisiteness to each style, we dramatically increased shelf recognition & helped propel a relatively unknown Chilean vintner to the #1 US import.

• Strategy
• Architecture
• Naming Systems
• Signature Systems
• Packaging Systems