CLIENT: CND
PROJECT: Presidente
STRATEGY: Evolution

The importance of patriotism, pride & passion were vital to the redesign of this Dominican national treasure. We elevated the design of CND & Presidente to project the brand's omnipresence, premium appeal & uniquely thrilling taste experience.

• Strategy
• Architecture
• Signature System
• Identity System
• Packaging System
• Signage System
• Fleet System
• Communications