CLIENT: Tequila Holdings, LCC
PROJECT: paQui
STRATEGY: Innovation

Happiness & adventurous spirit were vital concepts behind the name & design system created for paQui. Much like the Aztec warrior, who is the leading character in our design, the paQui consumer is someone who lives life to fullest with a cheerful & adventurous demeanor.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging System
• Structure System
• Digital Voice
• Guideline System
• Merchandising