CLIENT: INDUBAN
PROJECT: Café Santo Domingo
STRATEGY: Transformation

Modernizing Café Santo Domingo, a cherished part of Dominican life, was the challenge. After extensive research, we reinvigorated the brand with a vibrant signature & "mi tacita" symbol. Together they captured the brand's richness & united its presentation as we expanded the system across all touch points.

• Strategy
• Architecture
• Signature System
• Identity System
• Packaging System
• Signage System
• Fleet System
• Guideline System
• Merchandising