CLIENT: Toys“R”Us
PROJECT: imaginarium
STRATEGY: Transformation

Challenged with 2 names & outdated graphic styles, we energized the brand with a captivating symbol & unifying signature style to create a dynamic, engaging global solution. The quirky, fun owl icon evokes a fresh & zestful brand that piques the curiosity & imagination of all ages.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Packaging Systems
• Product Development
• Signage System
• Environmental Design
• Guideline Systems