CLIENT: Sunstar Group
PROJECT: eQuitance
STRATEGY: Innovation

To innovate the health & beauty category, we created a comprehensive system to respect the brand's formulation & promise: beauty on the inside & beauty on the outside. Initially launched in Japan, this "Holistic Beauté" identity system communicates elegance in design & sophisticated simplicity.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity Systems
• Packaging Systems
• Structure Systems
• Guideline Systems