CLIENT: Kraft Foods
PROJECT: European Coffeehouse Collection
STRATEGY: Innovation

To bring the European coffeehouse experience to the American consumer, we innovated the coffee industry & created an exclusive line of authentic, premium European coffees sold only through Kraft's Gevalia Direct. From Vienna's Cafe Sperl to Rome's Antico Cafe Grecco, each design system captured the inherent coffee style & authentic spirit of each cafe.

• Strategy
• Architecture
• Nomenclature
• Signature Systems
• Identity Systems
• Packaging Systems
• Structure System
• Product Development
• Literature System
• Communications
• Guideline System
• Merchandising