CLIENT: V. Suarez & Co., Inc.
PROJECT: Brookfield
STRATEGY: Revolution

Reinventing the Brookfield branding & setting the stage for expansion to cheese were key objectives in this successful redesign of the leading Puerto Rican premium butter brand. The solution fortified market leadership & provided the brand architecture for category expansion.

• Strategy
• Architecture
• Signature System
• Nomenclature
• Packaging Systems
• Structure Systems
• Guideline Systems