CLIENT: Grupo Progreso
PROJECT: Banco del Progreso
STRATEGY: Transformation

A comprehensive upgrade for Grupo Progreso unified & strengthened all of its brands under one, formidable progressive system. When launched, the identity system innovated a traditional financial environment & repositioned the brand as an aspiring leader.

• Strategy
• Architecture
• Naming System
• Signature Systems
• Identity System
• Structure System
• Literature System
• Signage System
• Uniform System
• Environmental Design
• Communications
• Guideline Systems
• Merchandising