CLIENT: Lornamead Inc.
PROJECT: LypSyl
STRATEGY: Innovation

Introducing a Swedish heritage brand to the US market led us to craft an innovative brand strategy... one with "100% Pure Swedish Beeswax" reformulation, pioneering delivery structures, nourishing graphics & highly innovative shelf systems.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity Systems
• Packaging System
• Structure System
• Product Development
• Literature Systems
• Communications
• Guideline Systems
• Merchandising