CLIENT: Metropolitan Life Insurance
PROJECT: MetLife
STRATEGY: Revolution

To create a more approachable, modern brand for a highly traditional institution, we transformed The Metropolitan Life Insurance Company personality with a new smart, contemporary name & a signature with an iconic character. These strategic changes brought a fresh energy & appeal that successfully revitalized the company.

• Strategy
• Architecture
• Naming System
• Signature System
• Identity System
• Communications
• Guideline Systems