CLIENT: Grupo E. León Jimenes
PROJECT: Banco León
STRATEGY: Transformation

When Grupo E. León Jimenes purchased this financial institution, building new esprit de corps, confidence & trust was essential. To achieve objectives, we designed a proud, confident system: the lion stands above all, projecting knowledge, stature & leadership.

• Strategy
• Architecture
• Naming System
• Signature Systems
• Identity Systems
• Structure Systems
• Literature Systems
• Signage Systems
• Communications
• Guideline Systems
• Merchandising